The way the Internet has created opportunity for medias to go
viral is just a way our society is developing and trending towards a completely
digital world. The way videos go viral very significant to the development and
sharing tactics our culture and society uses in order to share ideas and
thoughts with one another. These new mediums and media platforms make it easy
and efficient for users to generate content, or share videos that have already
been generate in order to share interests. Ted talked about how web videos
become famous through three things tastemakers, communities of participation
and than unexpectedness. When videos are creatively made and have a
sense of uniqueness its allows people to be amused, and taken by the way the
video provides something different for us to view, that isn’t part of the norm
usually.
The 18th century obviously did not have the
technologies and medias that we presently have today and because of this it
leads to the lack of technologies and other resources available in order to
facilitate a greater means of production, distribution and circulation.
Although these concepts did exist, they were not as heavily emphasized or given
the importance that they are given today. Common sense was a concept that was
given much significance in the 18th century. The idea of common
sense could be presented through the ideas and information that was available
in a newspaper, or pamphlet that was widely circulated. The 18th century
did not have an internet, a world wide web to share thoughts and ideas with
whoever participated in it, instead word of mouth was they way messages were
circulated, and this is how pamphlets and news papers gained popularity and
attention. This knowledge that was known as common sense was debated, inspired
both supporters and non-supporters. The circulation of letters, and newspapers,
as well as ideas and thoughts, created a opening for societies to be created
around the concept of common sense, and this idea of common sense and the
information associated with it enabled the beginning of concept of information
going viral. The pamphlet created by Paine which was titled "common
sense" inspired people to fight for independence, and explained advantages
of this independence which drew a large following of support. The pamphlet was
read out loud, but created a movement, that in today's words went viral, due to
the fast method of circulating the message and information Paine had put in his
pamphlet.
There a lot of viral videos today, from pranks, to music videos,
to police chases. Videos of different sorts are made viral, and this shows how
society function through many different tastemakers, not just specific ones.
There are many types of different viral videos that can be related to different
contemporary societies we are part of. Videos that students can relate to may
not be in the same community of participation as videos older adults would find
interesting or amusing. The example of the “do you even lift bro” videos made
by a YouTube celebrity went viral after they were first released. This was one
of the first viral video sensations that I was able to see grow and create
trends for years after it was posted. The video did not have much attention
from any major networks, or any major media outlets that helped increase views
or numbers, it simply resonated with a community of people who went on to share
it and slowly the video was viral. This started when I was in high school, and
the saying still lives today, maybe not as popular as it was when it first
started, but it gained the views and viral sensation that the hotline bling
video many others are discussing in this blog. The obvious increase in
technology, and the ability to generate viral videos as easily as it is today,
has created a lot more users that participate when it comes to discussing
videos that have gone viral. The tastemakers that make these videos connect to
the different viewers and users that see the video through the ability to amuse
them through it. This creates communities of active participation, and
ultimately provides the unexpectedness that we as Internet users can see in
some of the trending viral videos that are out there today.
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