Monday, 9 November 2015

From Common Sense to Ermahgerd

Thomas Paine’s pamphlet titled Common Sense became known around America thanks to the increased amount of interest around the topic and the amount of people that were sharing this pamphlet with others. His pamphlet had the power to influence the 13 colonies to fight for independence from Great Britain. By publishing this pamphlet, Thomas Paine was able to communicate his ideas, and influence the population in believing what he was saying. Because of how influential this pamphlet became it has become known as a large influence in the American Revolution, which has a lot of emotional attachments and meaning to the people involved. Because it was such a fundamentalist approach to this idea, it was very powerful and influenced people in the direction that he intended.

The Ermahgerd Meme however became viral in a much different way. This meme was submitted on Reddit where it was very popular and eventually moved its way to other forms of social medias such as Facebook and twitter making a very popular meme in the world of the Internet.  The Ermahgerd Meme became a way to communicate through the “ermahgerd” language, which eventually was used on plenty of other memes. It is now a common theme among the Internet memes. They have become a source of entertainment on the Internet and give viewers a sense of humour that they can share with friends. Because of how easy it is to share a photo to a friend, it is obvious that the virality of Common Sense versus the Ermahgerd movement is very different.


Back then, the reason for the success and virality of Common Sense was all thanks to face-to-face communication – and the word of mouth. Other than face to face communication there was also newspaper publishings that played a large part in the dissemination of the pamphlet. Today when looking at the Ermahgerd meme we know that memes such as this one can become viral by a simple share on Facebook or a retweet on Twitter.  It has become much easier for something to go viral today with the increasing amount of technology and social networking sites at the tip of our fingertips. Unlike back when Common Sense was published, we now have cell phones and computers and are able to share something with thousands of people with the click of a button, but back then it was all based on communicating verbally in real time face to face communication to get the word out.

4 comments:

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  2. Hi Jenn,

    Interesting post comparing and contrasting "Common Sense" to Ermahgerd. It's fascinating to see how communicative technologies have become prominent in today's society. In fact, many would argue that advanced technologies have replaced face to face communication. Although technology has enabled intersocietal connectivity through the democratization of information, it has also posed as a threat to authentic communication amongst the public. Its difficult to say which method of communication is 'better' as both clearly have positive and negative factors. It is interesting to note that although both era's have extremely different methods and mediums of communication, messages presented influence the public and societal norms. I find it quite comical how memes disseminated across the internet have the ability to become an iconic image per se. It's almost as if the meme has the ability to establish its own brand, as you say becoming so common in everyday life.

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  3. Hi Jenn,
    You’ve made some important points in your blog post comparing Common Sense by Thomas Paine to the Ermahgerd meme. I definitely agree with you that the success and virality of Common Sense from the 18th century was all due to communicating verbally in real time, face-to-face communication. On the other hand, the virality of today’s media forms has become much simpler as you said, as users can view and share media content with just the click of a button. I’m sure you can agree that the virality of Paine’s pamphlet is a lot more impressive than the virality of the Ermahgerd meme, considering it took a lot more for his piece to become viral. Overall, you’ve written an interesting and detailed post, good job!

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  4. Hey Jenn,

    Interesting topic to discuss! I agree with the points you make in regards to real time communication versus sharing memes through social media outlets. Personally, I had never heard of the Ermahgerd Meme before reading this post, it makes you feel somewhat left out or behind when you find out others have been talking about a particular video, or meme that you have never even heard of or seen. Its almost as though missing out on the 18th century Common Sense pamphlet. Im sure some individuals may have been unaware of the pamphlet, yet others had read and shared to others what they had read for it to circulate and become so popular. Just like memes do.
    Great job!

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